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Wile E. Coyote v. Acme: inside the court case of the century
As if the Road Runner’s uncanny ability to defy physics wasn’t troubling enough, Wile E. Coyote also had to struggle with countless mishaps at the hands of the Acme Corporation’s reliably unreliable weapons, wearables, and contraptions. His comic struggle was celebrated by Ian Frazier’s 1990 New Yorker fiction piece, “Coyote v. Acme,” which dramatized the opening statements of the almost-inevitable lawsuit between the two parties. Now the prolific design firm Pentagram is taking a deeper dive into the invented lawsuit with a close look at some of the peculiar products sold to the Coyote.